Paulina Herrera

The Story Behind Paulina

Paulina, was born and raised in a small farming town in Central California.  Started sewing at the tender age of 10, with her mother’s old sewing machine, which was a gift from her father to her mother for giving birth to the first girl in a family of 4 male siblings.  Sewing came about more as a necessity then a hobby and as a solution to create clothing that fit her tall lengthy body.  Her style soon became a hit at school as she started getting custom orders from friends and family.  At age 12 she joined an International all female Western Performance team, Riata Ranch Cowboy-Girls that toured the world and was made costume designer.  At age 18 she left everything she knew about life and family behind to follow her dreams in Art and fashion.  She studied at Brooks in Long Beach- Art, Graphics and Fashion.  Times were tough but with drive and good faith she was blessed to land some amazing opportunities in costuming, editorial covers with Super Street Bike Magazine, various stage productions, Musicals and films as a set costume designer. 

Today artist, designer and digital Textile artist now incorporates wearable art into day wear and sports wear.  Her inspiration comes from her travels around the world, culture, Mexican fine art, family, tradition and personal experiences.  For the past 13 years she has made a mark in the fashion industry, as an Art Director designing for major brands like Disney Couture, Harley Davidson, Roxy, Oniel, Forever 21, Chico's, Dress Barn and Avenue.  Although this has given her an edge on the main-stream market, a salary isn't as full filling as creating what her heart desires.  Freedom of self-expression through art is the greatest gift!  Her passion in life has become to dress woman of all body types to feel beautiful and comfortable in their own skin.  You can find the collection "Paulina" clothing on line or at various specialty boutiques & Museum stores across the United States and Canada.

 

PAULINA TM  Expands into 12 new stores across the U.S and Canada - 2017 after exhibiting at the Fall Las Vegas Home and Gift show.

MOLAA / Frida Through the Lens of Nickholas Muray - Museum Store & Mannequin Installation / Long Beach CA  April 2017 - Aug 2017

Bowers Museum / Frida Her Photos - Featured Fashion Collection & Mannequin Installation Exhibition / Santa Ana CA Feb 2017 - June 2017

Coastal Cantina / Lowe's Coronado Bay Resort / Upscale Featured Artist Party Host / May 2017

Siempre Mujer Magazine / Altar Curator Artist & Designer /  Article Feature MOLAA Feb-March 2017

Herdez Brand / Spokesperson / Day of the Dead traditions & coloring contest with Paulina - on air The CW San Diego Nov 2016

Bienestar Foundation / Recognition Award / Latin Factory X Fashion Designer 2015

City Locs Eyewear Brand Video Collaboration / Drop Dead Gorgeous 2015

Suavecito Brand & Suavecita Product line Collaboration Mascot Photo Shoot Artistry 2015

Teen Choice Awards - Featured Swag Bag Sponsor  2015 

House Of MOLAA Fashion Show Fundraiser GALA 2015 Designer / Coordinator.  Media Coverage & Talent. 

Drop Dead Gorgeous Artists - Make-Up Artist Network, Image Designer & Marketing  

Event Contractor, Committee Member MOLAA Museum of Latin American Art 2014- Present

BluPrint Corp Art Director - Fashion House, Private Label  2012-2014

Fashion Designer - Runner up / Best of Orange County Awards RAW OC 2013

SIMSO TEX - Textile Designer - Private Label Licensing & Branding

Amma Design - Contemporary Woman's Fashion Designer 2011

Super Street Bike Magazine Cover & Monthly Stories 2008-2010 

New West Design - Costume Designer, Film & Stage Production

CL Fashion Productions - Miss Modelo Latina 2008 - Fashion Show

 

Business Inquires:  Paulina@paulinaclothing.com

(424) 333-0755

SHOWROOM

LA Mart / THE REEF

CASA AZUL  

1933 S. Broadway, Suite 366

Los Angeles, CA 90007

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